Professional Experience

MARKETING COORDINATOR
Keller Williams Realty West (April-October 2009)

• Evaluated market activity and refocused marketing strategy for brand positioning and market growth
o Developed social media marketing tools
o Created & maintained blog, Facebook presence, unique drip campaigns
o Updated website structure and outreach programs to effectively reach new demographics
• Challenged to identify and capture new business development opportunities
o Identified national and local opportunities, developed marketing program,
captured emerging business ventures
o Guided implementation of business alliance marketing and captured niche market
o Defined company as market leader with $10M in profit growth in 5 months
• Spearheaded design and development of advertising and promotional materials to expand community outreach programs
o Directed 8 weekly promotional 200 member athletic club sponsorship materials, on-site
setup, entertainment, acquired member information for database
• Designed, wrote, and directed production of advertisements, promotions, marketing presentations,
and sales material
o Integrated traditional print with Internet technologies to create high-impact multimedia
marketing campaigns
o Orchestrated design and print production of 4,000 piece monthly direct mail campaign
o Utilized social networks to maintain relationships

EVENT PLANNING INTERN
Rainbows for Kids Charity (January -May 2009)

• Assisted coordination of annual gala fundraiser
o Developed and maintained auction list
o Cultivated and solicited donor contributions
o Acquired and secured auction items that generated donations over $30,000
• Created new database organizational system for donor information and new concepts to support member development and fundraising program
• Designed creative concepts for event signage and promotion

ACCOUNT MANAGER
Paragon Promotions (August 2007-October 2008)

• Designed and coordinated special event incentives to promote company brand and increase sales
• Developed unique programs within strict deadlines and cost parameters
• Targeted and developed new sales territory; Maximized account expansion and retention through translating client needs to product solutions
• Broke company sales record within first 6 months
o Generated over 30% of companies revenue
o Secured relationships with key decision makers

ADVERTISING INTERN
USA Today, London (June-August 2006)

• Coordinated executive travel arrangements; Arranged and selected vendors for executive meetings
• Analyzed and assessed international sales trends based on demographic research
• Forecasted sales and created updated client membership programs supported from research findings
• Maintained customer relationships throughout Austria, Germany, and the Netherlands
• Interpreted and delivered customer inquires with proposed solutions to all levels of management

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